South African T-shirt Parody brand Laugh it Off based in Cape Town, and a selection of their cool and original graphic t-shirts sold online by Tshirt Terrorist.

From the Laugh it Off website: “Laugh it Off is rolling deep in the Mother City Cape Town, with ripple effects right across the R of SA.

Started in the 90s at Rhodes University by Justin Nurse, Laugh it Off rose to fame with its constitutional court victory over SABMiller in 2005 regarding its infamous ‘Black Labour/White Guilt’ T-shirt.

Nowadays Laugh it Off’s hustle is about putting our touristy take on the country with wide-ranging reach in game reserves, airports, markets and islands. We supply a wide range of Ts, vests, hoodies and sweatshirts.”

Laugh it Off famously defended their case against SAB (South African Breweries) – a landmark decision in the rule of trademark versus freedom of speech law. This taken from Wikipedia: ”

Laugh It Off Promotions CC v South African Breweries International (Finance) BV t/a Sabmark International and Another is a landmark decision of the Constitutional Court of South Africa on the intersection between freedom of expression and trademark law. The case concerned the proper interpretation of anti-trademark dilution provisions of the Trade Marks Act 194 of 1993 in the context of the sale of T-shirts parodying established commercial brands. The court’s unanimous judgment, delivered on 27 May 2005, was written by Justice Dikgang Moseneke.”