FAKE NIKE
or the birth of the antibrand
everywhere you look/ everywhere you shop/ BUY SHIT
there’s a brand with your name on it/ someone else’s name on it
and the birth of cool died years ago
the long drawn out deathwail rattling through subway tunnels
and through coffeeshop doors halfway around the world
carried high above skyscrapers and shifted around
by FAKE airbus and FAKE boeing
wearing FAKE gucci and FAKE armani
FAKE tans and FAKE fucking handshakes in the boredrooms
you and I will never similarly witness
Protection Programs
for your and my protection apparently
this is where FAKE microsoft buys all its FAKE software
and FAKE apple and FAKE dell and FAKE nokia
and FAKE blackberry and somewhere in a FAKE factory
the birth of cool died years ago, slipping quietly away
from the teat of globalization, a FAKE mother with her
FAKE child carelessly and casually castaway
somebody bring her another one
scout the countryside promising higher wages
and christmas fucking bonuses and christmas
everywhere you lock your doors/ book your holidays/ plan your escape
from the system/ within the system/ locked booked and planned
Systematic Overhaul of your FAKE dreams FAKE desires
FAKE life insurance policies and FAKEDeath, EVERYWHERE
you think you can go FAKE macdonalds and FAKE starbucks
got there first, before you,
to build your image in their name/ to mould your name in their IMAGE
to classify your earning potential/ quantify your personal self WORTH
to manage your mortgage repayments through FAKE banks
{insert bank brand here} = {one brand name} = LOSS OF TRUST
/in the global fistfuck tryst that is your FAKE life
Savings and Retirement annuity bullshit skingraft analprobe
Godshucked whipping boys in FAKE mustangs and 4X4s
gather on the corporate cliffs like FAKE lemmings testing the water
always testing the water for someone else/ someone like yourself
to come along and TAKE the FALL for
FAKE nike ANTI nike
FAKE christ ANTI
christi
For all the things you think you want/ think you need/ for all the hours
filled with DIRT by FAKE television high definition pedigrees
of human mastication, chewed through by the machinery of FAKE
progress/ everywhere you tread in FAKE nike carbon footprints
follow you in the life you lead nobody nowhere toward nothing
in your FAKE brands with your FAKE trends and your FAKE friends
serving your TIME on server farms LIKE
FAKE sheep in FAKE sleep
with FAKE cash in FAKE flesh
living LIFE as you would live DEATH
in the never ending birth of cool
along beautiful production lines
where both clones and snakes
are MADE in FAKE
nike FAKE nike
antiantianti
BRANDed
{out}
***
FAKE NIKE
unhidden agendas
statement one: ANTIBRAND
1. FAKE NIKE is ANTIBRAND
2. ANTIBRAND is REAL
3. ANTIBRAND is a CLEAR message
4. REAL BRAND is PURSUIT
5. PURSUIT is not a CLEAR message
6. ANTIBRAND is NOT PURSUIT
7. PURSUIT is SPEND
8. SPEND is FAKE
9. FAKE NIKE is NOT FAKE
unhidden agenda one: REAL NIKE is FAKE NIKE
statement two: WORTH VALUE SPEND WORTH
1. FAKE NIKE is the inverse of REAL NIKE
2. FAKE BRAND is the value of a REAL BRAND reversed
3. VALUE is not WORTH
4. There is no SELF WORTH in REAL NIKE
5. To SPEND your life in PURSUIT is REAL FAKE
6. To spend your life without spending is REAL
7. FAKE is REAL when the message is CLEAR
8. REAL is FAKE when the message is NOT
9. The message is NOT CLEAR during PURSUIT
unhidden agenda two: FAKE NIKE is a CLEAR message
REAL NIKE is NOT
statement three: CLARIFY AUTHENTIC CHOICE
1. CLARIFY your LIFE with ANTIBRAND
2. CLARIFY your WORTH by rejecting PURSUIT
3. QUALIFY your CHOICE with CLEAR messages
4. FAKE NIKE is a CLEAR message
5. REAL NIKE is NOT
6. FAKE NIKE is NOT FAKE
7. REAL NIKE is AUTHENTIC
8. AUTHENTIC is not a CLEAR message
9. AUTHENTIC is FAKE
unhidden agenda three: FAKE and REAL are STATES of MIND
FREE your MIND from BRANDSTATE
ANTIBRAND is REAL
LIVE REAL and BE FREE
This message brought to you in the interests of FREEDOM
